Do you know what's eco-friendly, reusable, and can fit in your purse? No, we're not talking about a water bottle (because it definitely isn't), but something just as important on hot days: a collapsible cup! Introducing Cupsty, the brainchild of Kat, who was determined to create a product that would help reduce waste and be easy and convenient to use.
With the help of her friends from varied backgrounds, she made her vision a reality, and they recently had a killer photoshoot to show off the cups in all their glory. Keep reading to learn more about Kat, her friends, and of course, the cups!
Kat, the founder of Cupsty, is an Asian girl with a passion for fashion and sustainability. As someone who went to countless music festivals and loved to travel, she was all too familiar with the waste that came with using disposable cups. Kat wanted to create a cup that would be not only eco-friendly but also stylish and easy to use. She saw the fast fashion industry as being particularly wasteful and wanted to do her part to help the environment.
This is where her entrepreneurial mindset came in, and Cupsty was born!
Be it for iced coffee, boba tea, or just plain water, Cupsty is perfect for on-the-go use. A Gen-Z favorite with worldwide collaborations with influencers, Cupsty is quickly becoming a must-have accessory.
People are loving the customization options that Cupsty offers, with 6 different colors to choose from. Not just that, but users can also add their star sign to the cup to make it even more personal.
The Cupsty Crew
Behind every great product is an amazing team, and Cupsty is no exception. Kat was lucky enough to have the help of her friends, who come from diverse backgrounds, to bring her vision to life.
First, there's Fiona, a like-minded individual who shares Kat's entrepreneurial spirit. She was the perfect person to help with the business side of things since she is a business owner herself. Fiona has been a great support throughout the journey and helped with everything from ideation to marketing.
Then, there's Precious and Jay, a Black power couple from London who are creative professionals. Precious is a model from London, and Jay is a promoter of one of New York's biggest hip-hop club, so they were able to provide valuable insights on the photoshoot and creative direction.
Next, there’s Elizabeth, who is probably the real-life version of Emily in Paris' Emily Cooper. A fashion lover and content creator from Paris, Elizabeth helped style the Cupsy crew for the shoot and came up with some amazing looks.
We also have Lina K. from Russia, who owns one of the biggest techno clubs. Her girl power was what inspired Kat the most to start Cupsty, and she constantly encourages her to pursue her dreams.
As much as there's girl power, we can't forget about the men who helped Kat out! First, there's Ghost, who is a rapper and creative from NYC. His sense of style and outgoing personality helped bring some fun to the shoot.
Then, there's Kay, a professional amapiano dancer from South Africa. He brought his infectious energy and dance moves to the shoot and has been an amazing friend to Kat throughout the journey.
Kobby is another one of Kat's close friends. As a pro-afrobeats dancer and owner of an African clothing line, Kobby’s entrepreneurial mindset and fashion sense were a great asset to the team.
Last but not least from our boy squad, we have Sean, who's also from Asia. Sean loves traveling and has been to Australia, New Zealand, and Europe, to name a few. As someone who works in a major company, Sean's knowledge of the industry was very helpful in terms of market research.
And that's the team! These amazing individuals with different skills and backgrounds came together to make Cupsty possible.
Cupsty isn't just another pretty face but a product with a purpose. With FSC-certified packaging, we make sure that our product packaging is made with sustainable forestry practices. We also use food-grade silicone, which is BPA free with FDA certificate, because we want what's best for our consumers.
We hope you enjoyed getting to know us and the people behind Cupsty! Be sure to follow us on Instagram (@cupsty.official)/ TikTok (@cupstyofficial) for more updates.